As founder and CEO of iPLATO, Tobias Alpsten’s remit combines the impactful healthcare business of Huma/iPLATO Group in the UK. Tobias introduced digital messaging at scale to the NHS, almost twenty years ago. Since then, he has been leading the delivery of patient engagement for healthcare as well as research, based on behavioural insights, mobile apps for patient access to healthcare, remote patient monitoring and digital first pathway transformation to the 37 million patients we serve today in the UK.