< Marketing Toolkit

Below you’ll find key information about this year’s event, including opening dates and times, details of this year’s theme, and information about each theatre.

You are welcome to use this content in your promotional marketing materials, or simply to familiarise yourself with the event. For any additional details, please contact a.cox@closerstillmedia.com.

 

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Wednesday, 25 February 2026 | 09:00 – 17:00

Thursday, 26 February 2026 | 09:00 – 16:00

National Hall, Olympia

Hammersmith Road

London

W14 8UX

Event type: Exhibition & Multi-Track Conference

No. of attendees: 2,000+

No. of exhibitors: 120+

No. of conference theatres: 7

No. of conference sessions: 130+

Accredited CPD hours available: Up to 12

Best Practice London & Women's Health Professional Care 2026 is a free two-day event for healthcare professionals working in general practice, primary care, and women's health care. Taking place on 25-26 February 2026 at Olympia London, it's one of the UK’s largest gatherings for the community, bringing together over 2,000 healthcare professionals for education, networking, and innovation.

The exhibition will feature 120+ exhibitors showcasing the latest solutions, services, and technologies designed to improve practice efficiency, patient care, and clinical outcomes. Attendees can explore new products, services, and hands-on demonstrations, gaining practical insights and real-world applications.

The conference programme includes 130+ clinical and non-clinical sessions delivered across 7 theatres. Expert speakers and thought leaders will deliver high-quality education designed around the real challenges and opportunities facing general practice and primary care across London and the South of England. Each session is developed to provide practical insight, clinical updates, and strategic guidance - equipping primary care teams with the knowledge and tools to improve outcomes and deliver more sustainable, effective care. Conference attendance will earn delegates up to 12 free accredited CPD points, supporting their professional development.

With a delegate profile spanning GPs, clinical directors, practice managers, women's health specialists, nurses, pharmacists, and the wider multidisciplinary team, the event provides a unique platform to connect, collaborate, and exchange ideas. Whether you’re seeking the latest clinical updates, insight into national policy, or tools to support your practice, Best Practice London & Women's Health Professional Care 2026 is the must-attend event for the sector.

PCN Transformation Theatre: The PCN Transformation Theatre is dedicated to helping Primary Care Networks, neighbourhood teams, and practice leaders navigate the evolving healthcare landscape and deliver on the ambitions of the NHS Long Term Plan. Join system and frontline service leads to explore how ICB policy turns into day-to-day care, with practical insights that strengthen collaboration, improve efficiency and lead to better outcomes.

GP Clinical Theatre: The heart of Best Practice London’s clinical education, designed for frontline GPs, nurses and pharmacists delivering day-to-day care. Sessions span the full breadth of general practice, from cancer suspicion and cardiovascular updates to dermatology, diabetes, and multimorbidity management. Expect guideline-based refreshers, real-world case discussions and practical takeaways you can implement in clinic the very next day.

Workshop Theatre: Join hands-on, practical ‘how to’ seminars. Roll up your sleeves to co-create ready-to-use tools for patient access, safety and flow, alongside focused clinical workshops that build confidence in everyday scenarios. Leave with adaptable templates, checklists and simple SOPs you can put to work on the next working day.

Business Services Hub: Your one-stop hub for the business of general practice. Sessions cover finance, estates, procurement, cyber security, and CQC readiness, alongside demonstrations of services, equipment and technology that lift efficiency and outcomes. Learn how to buy safely, stay compliant and protect your team, while freeing time and budget for patient care.

(NEW) General Practice Management Theatre: Real practice. Fresh thinking for primary care leadership and team workflows. This theatre focuses on the day-to-day craft of leading people and services in primary care. You’ll hear practical perspectives from real-world case studies, as well as various ideas and examples you can adapt in your own practice the next working day.

The Menopause Theatre: A dedicated space for primary care professionals supporting women through perimenopause and menopause. Sessions combine the latest clinical guidance with real-world case discussions, from HRT prescribing and symptom differentials including mood, sleep, and metabolic health. This theatre is designed to build confidence, consistency, and inclusivity in menopause care across general practice.

Contraceptive & Reproductive Health Theatre: Focused on evidence-based, inclusive contraception and reproductive care in primary practice, sessions explore method choices, safety updates, cultural considerations, and complex cases. Designed to refresh clinical confidence and support personalised contraceptive and reproductive care for women at every stage of life.

Marketing: a.cox@closerstillmedia.com

Sales: r.carter@closerstillmedia.com

General: bp_team@closerstillmedia.com