QuantumLoopAI is the company behind EMMA, the UK's first AI-powered reception system built specifically for NHS GP surgeries. EMMA answers patient calls automatically during surgery opening hours, captures clinical and admin requests, and delivers structured information straight into existing practice systems in seconds. With over 90% of routine calls handled without staff involvement, EMMA removes the 8am phone rush and frees reception teams to focus on patients who need human support. Already serving over one million NHS patients, QuantumLoopAI works with GP Partners, Practice Managers, PCNs, and ICBs to modernise patient access without rebuilding existing workflows. Proud sponsor of the Best Practice VIP Lounge.