Working with healthcare systems, local government, the third sector and community groups, the campaign delivers engaging pain science education: an approach that shifts beliefs, expectations and community norms.

Knowledge is power: and Flippin’ Pain empowers people to take back control, re-engaging with their recovery and bringing new hope to millions. We design events, activities, and resources to 'flip' the way whole systems think about, talk about, and treat persistent pain.

Flippin' Pain can help you reduce the burden of chronic pain in your area:

• Targeted public outreach events
• Health professional education
• Waiting list & medicines optimisation initiatives
• Community engagement campaigns
• Digital patient and public learning platform (coming soon)

We design and deliver interventions both independently and in multi-stakeholder collaboration (to achieve greater and more sustainable impact).

Patients and the public are empowered, and more likely to seek out active, guideline-based care. Health professionals develop the skills and confidence to deliver better outcomes.

Flippin' Pain is endorsed by the European Pain Federation and British Pain Society.